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2004.02.07

吉野家、代替丼を値下げ

ひさしぶりに吉野家情報です(笑)。

吉野家、新メニュー値下げ…「値ごろ感」打ち出す(読売新聞)

 牛丼チェーン最大手の吉野家ディー・アンド・シーは6日、米国産牛肉の輸入停止を受け、牛丼に代わる商品として1月に発売した新メニュー「カレー丼」(460グラム、400円)に、ご飯とカレー・ルーの量を減らした「並盛」(410グラム、350円)を追加して発売すると発表した。
 また、同じく新メニューの「マーボー丼」は価格を400円から380円に値下げすると同時に、豆腐の量を3倍に増やす。
現行のカレー丼は「中盛(ちゅうもり)」と呼ぶんだそうで。また、新商品の販売開始は2月8日(日)の15時からで、マーボー丼は商品入れ替えのため順次売り切れ次第~8日15時まで販売休止ということなのでご注意を。

あ、いくら鮭丼を扱ってる店舗が増えてるなぁ。徒歩圏内にもあるみたいだし、近いうちに食べに行こうっと。親子丼は近くて初台か。こっちはもう少し様子見かな。

吉野家D&C

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Comments

「値下げ」というからには、現行商品の内容そのままで値段が下がるのだと思ったら、

|ご飯とカレー・ルーの量を減らし

ているのでは、純粋な値下げとは言えませんなあ(^^;)。ただ単に“下位バージョン”になっただけではないかと。

|値下げすると同時に、豆腐の量を3倍に増やす

これこそ正しい値下げと申せましょう(^^)。
(豆腐は3倍だけど、米は3分の1だったりして……)

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